Le Plus Fort: L'Intransigeant

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Le Plus Fort: L'Intransigeant

1925

Cassandre (Adolphe Jean-Marie Mouron) (French (born Russia), 1901–1968) Published by Hachard & Cie, 8, Place de la Madeleine, Paris

During Paris’s golden age of advertising that followed the war, Cassandre reigned as the preeminent French commercial poster artist. Fernand Léger (French, 1881-1955) called the designer “an indisputable innovator in the ‘Art’ of the billboard,” noting specifically how his compositions sought a relationship with their urban surroundings. In posters like those for the newspaper L’Intransigeant shown here, Cassandre merged striking typefaces with bold graphic elements—often inspired by Cubism—to capture a modern aesthetic that appealed to consumers and artists alike.

Currently not on view

Object Details

Titles:

Le Plus Fort: L'Intransigeant

Date:

1925

Artists:

Cassandre (Adolphe Jean-Marie Mouron) (French (born Russia), 1901–1968) Published by Hachard & Cie, 8, Place de la Madeleine, Paris

Medium:

Color lithograph (poster)

Dimensions:

Image: 43 × 59 1/4 inches (109.2 × 150.5 cm)

Classification:

Prints

Credit Line:

A. E. Gallatin Collection, 1949

Accession Number:

1949-88-2

Geography:

Published in Paris, France, Europe

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