1925
Le Plus Fort: L'Intransigeant
Cassandre (Adolphe Jean-Marie Mouron)French (born Russia), 1901 - 1968
During Paris’s golden age of advertising that followed the war, Cassandre reigned as the preeminent French commercial poster artist. Fernand Léger (French, 1881-1955) called the designer “an indisputable innovator in the ‘Art’ of the billboard,” noting specifically how his compositions sought a relationship with their urban surroundings. In posters like those for the newspaper L’Intransigeant shown here, Cassandre merged striking typefaces with bold graphic elements—often inspired by Cubism—to capture a modern aesthetic that appealed to consumers and artists alike.
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