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End Bad Breath
"End Bad Breath” Poster, 1967, designed by Seymour Chwast (Purchased with funds contributed by Collab: The Group for Modern and Contemporary Design at the Philadelphia Museum of Art)
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Double Portrait: Paula Scher and Seymour Chwast, Graphic Designers
December 2, 2012 - April 14, 2013
With a shared sensibility and approach to design, graphic designer Paula Scher and illustrator Seymour Chwast have transformed their fields of practice. Celebrating the achievements of this remarkably creative couple, whose work is being shown together for the first time, this exhibition includes images in a wide range of formats, selected and installed by Chwast (American, born 1931) and Scher (American, born 1948).

The exhibition demonstrates Chwast’s deeply personal vision, inspired by sources as diverse as German Expressionist woodcuts, Victorian typography, children’s art, primitive art, folk art, and comic books. On view is one of Chwast’s most iconic works of the 1960s, his antiwar poster “End Bad Breath” (1968), designed in protest of the U.S. bombing of Hanoi, Vietnam. Both cartoon and illustration, the poster features Uncle Sam centered like the sun against a background of thick rays, his hugely open mouth filled with bombs and bombers. In his poster “War is Good Business: Invest Your Son” (1967), Chwast used a collage style to create a dense, visually busy surface that activates his ironic text message.

Ballet Tech Poster, 1997, designed by Paula Scher
"Ballet Tech” Poster, 1997, designed by Paula Scher
Scher is best known for her innovative reimagining of typography as a communicative medium, her work divided largely between the fields of graphic identity and environmental graphics. The exhibition features her identity program and posters for New York’s Public Theater. Her poster for the theater’s production of Bring in ’da Noise, Bring in ’da Funk (1995) sets the play’s title and theater logos around the silhouetted image of the tap artist in different visual rhythms that convey the sound of the performance. Scher’s environmental graphics for the New Jersey Performing Arts Center’s Lucent Technologies Center for Arts Education (2000), utilizes large, brightly colored “supergraphics” to redraw the exterior of the sixty-year old school building with painted words announcing the school’s program as “Theater, Music, Dance.”

Sponsor

This exhibition is made possible by Lisa S. Roberts and David W. Seltzer. Additional support is provided by Collab—a group that supports the Museum’s modern and contemporary design collection and programs. An in-kind contribution was provided by Alcorn McBride Inc.

Curator

Kathryn Bloom Hiesinger, The J. Mahlon Buck, Jr. Family Senior Curator of European Decorative Arts after 1700

Location

Collab Gallery, first floor, Perelman Building

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