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From
the Outside In and the Inside Out
The work of Robert
Venturi and Denise Scott Brown has shaped almost every aspect of contemporary
design, from architecture and city planning to furniture and jewelry.
In writings such as Complexity and Contradiction in Architecture and Learning
from Las Vegas, they have taught us how to discuss the culture of our
times. Venturi and Scott Brown have played dual roles as artists and cultural
analysts, and their separate contributions to their multidimensional practice
are closely intertwined.
Born an ocean apart,
in Philadelphia and Zambia, Africa, respectively, Venturi and Scott Brown
came to their partnership with remarkably similar ideals. They met in
1960, drawn together in part by a shared skepticism about the elite and
in-grown character of the prevailing modernist architecture. Arising after
World War I, architectural modernism rejected ornament and the use of
historical models, adopting instead the simple forms and man-made materials
of industry and the abstract language of modern painting.
By the 1960s, modernist architecture had become increasingly lifeless
and routine, and it began to come under fire. Venturi and Scott Brown
were among its most vocal critics. As Venturi explained in Complexity
and Contradiction in Architecture, they rejected the "less is more"
credo of modernism and chose "messy vitality over obvious unity."
They drew inspiration from the riches of history, including nineteenth-century
shingle style, Art Deco, the mannerism of the late Renaissance master
Andrea Palladio, and even the early modernist work of Le Corbusier. Venturi
and Scott Brown also brought the architecture of everyday life into their
projects, including elements of popular culture. While respecting the
abstraction of modernism, they invested their own works with a rich vocabulary
of symbols and associations. Working "from the outside in as well
as the inside out," they reconnected architecture with its context
and human purpose.
By enlarging the repertoire
of acceptable forms, emphasizing the communicative function of architecture,
and revaluing the role of the viewer, Venturi and Scott Brown have been
among the leaders of the broad cultural transformation called postmodernism.
However, their work stands apart from the pretty but often self-indulgent
and self-styled postmodern architecture that arose in the 1980s, for it
has been disciplined by the rigors of comprehensive planning, fortified
but not seduced by the study of the past, and determinedly respectful
of real people. Robert Venturi and Denise Scott Brown have done more than
create the style of a decade; they have made contemporary architecture
"out of the ordinary" at once familiar and special.
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Houses
and Housing - Symbols of Home
Robert Venturi
and Denise Scott Brown's fascination with signs and symbols, and their commitment
to the social role of architects have been consistently reflected in their
residential designs. Symbols of the home--welcoming door, sheltering roof,
and warming hearth--appear often. These domestic buildings are also remarkably
attuned to the singular needs of clients. They offer comfortable familiarity
to the elderly, focus for the distracted modern family, accommodation for
the essential automobile, as well as special provisions for musicians, work-at-home
writers, art collectors, sailors, skiers, and ambitious cooks. |
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Commercial
- Main Street Is Almost All Right
The architecture
of American main streets, the retail districts of Japanese towns, and the
suburban shopping strip have inspired Robert Venturi and Denise Scott Brown's
wide-ranging commercial designs. Enthusiasm for popular culture and the
links between their work and pop art are especially apparent here, reflected
in their use of large, bright-colored lettering; ordinary industrial hardware
and fittings; and exuberant signage. Decoration-shunned by early architectural
modernists-is also prominent. Sometimes serving as symbolic or explicit
advertisement, this decoration always incorporates the two-dimensional pattern
and color that are hallmarks of Venturi and Scott Brown's style. |
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Universities
- Learning from Everything
Robert Venturi
and Denise Scott Brown--both avid students and brilliant teachers--have
executed more than a dozen commissions for colleges and universities, from
large-scale campus planning studies to restorations of historic landmarks
and new building designs. Their collegiate buildings are often based on
the generic loft, which they interpret variously as library, research laboratory,
and student union. Without resorting to imitation, these university designs
thoughtfully evoke the style of their campus environment-whether it be Victorian
Gothic at Harvard, 1920s Romanesque Revival at UCLA, or neo-Tudor at Princeton. |
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Civic
- Public Spaces Made Living Places
Robert Venturi
and Denise Scott Brown have created eloquent designs for civic buildings
of almost every size and kind, among them a capitol building for a French
province, a concert hall for Philadelphia, and fire stations for American
towns. They have discovered how to meet the complicated architectural needs
of late-twentieth-century public service while making buildings "speak"
intelligibly to a contemporary audience. The language of these buildings
borrows from commercial architecture and the rich variety of architectural
history, and its dialect is unfailingly attuned to each locale and its culture. |
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Museums
- Architecture for Art's Sake
Robert Venturi
and Denise Scott Brown have specialized in designing museums that fulfill
visitors' needs and delight their sensibilities. They have shown unfaltering
concern for the display of artworks, whose individuality is highlighted
by placement in distinctive, frequently skylit, rooms. Visiting these buildings
is an adventure in itself, beginning in a lobby that brings inside some
of the energy and character of the urban setting and often creates an interior
"street." Galleries and other public spaces, arranged along an
ordered axis, are unexpectedly juxtaposed with rooms of varied shapes and
architectural treatment.
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Decorative
Arts - Wit, Variety, and Industrial Process
From about
1978 to 1993, during the commercial peak of architect-designed boutique
products in the United States and abroad, Venturi, Scott Brown and Associates
designed furniture, decorative arts, and textiles for manufacture. Most
of the firm's product design work was done for three principal clients:
Knoll, Alessi, and Swid Powell. Like the firm's architecture, these designs
are indebted to historical precedent and yet deeply modern, as they abstract,
simplify, and even cartoon their sources. |
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