Bicentennial Bag

Currently not on view

Bicentennial Bag

1975

Mario Rivoli (American, 1943–2021)

For the centerpiece of this oversized bag, the artist embellished an Indian mirror cloth embroidery with other found objects, including a large red patch embroidered with the Coca-Cola logo. The global reach of the brand inspired Rivoli to adopt it as a tongue-in-cheek symbol of world unity, a sentiment echoed earlier in the brand’s 1971 advetising jingle, "I’d Like to Buy the World a Coke."

Currently not on view

Object Details

Title:

Bicentennial Bag

Date:

1975

Artist:

Mario Rivoli (American, 1943–2021)

Medium:

Found objects, silk, cotton, wood

Dimensions:

46 × 39 × 8 inches (116.8 × 99.1 × 20.3 cm)

Classification:

Fiber Art

Credit Line:

Promised gift of The Julie Schafler Dale Collection

Accession Number:

ATW-99

Geography:

Made in United States, North and Central America

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Currently not on view