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April 23rd, 2005
Dalí Exhibition Will Be Extended Through May 30 At Philadelphia Museum Of Art

Philadelphia, PA (April 23, 2005)--Anne d'Harnoncourt, Director the Philadelphia Museum of Art, today announced that due to popular demand and thanks to the kindness of public and private lenders of works of art from around the world, Salvador Dalí will be extended through Monday, May 30 (Memorial Day). Made possible by Advanta and originally scheduled to close on May 15, the exhibition opened in Philadelphia on February 16 after being seen at the Palazzo Grassi in Venice, Italy, the only other venue. As of April 22, Salvador Dalí has attracted 196,263 visitors and a total of 296,000 tickets have been issued. Visitors have come from Philadelphia, the tri-state region, across the United States and Puerto Rico and around the world, including Australia, Canada, Columbia, France, Germany, Great Britain, Hungary Portugal, Spain, and the Virgin Islands.

In response to public demand, the Museum has also increased its viewing hours for the exhibition. Throughout the month of May, Salvador Dalí will be open seven days a week (normally closed Mondays) from 8 a.m. until 10:00 p.m. (first tickets issued 8 a.m.; last tickets issued at 7:30 p.m.).

"This is a landmark exhibition in every way," said Anne d'Harnoncourt. "It is a critical success, a popular success, a major contribution to our understanding of the art of the 20th century and today. It has been a special pleasure to have the retrospective at this Museum, where Dalí’s work can be seen in the context of our splendid collections of 20th century art. We are thrilled to be able to share this remarkable exhibition with more visitors.

"It was a challenge to bring together 200 works of art, with over 180 loans from 14 countries. This great project could not have happened without the initiative and influence of the Gala-Salvador Dalí Foundation, in Figueres, Spain, and the Foundation's Director of the Center for Dalinian Studies, Sra. Montserrat Aguer Teixidor, who commissioned the worldwide Dalí Centennial, and contributed to the catalogue that accompanied the retrospective. The project could hardly have succeeded so brilliantly without the expertise of the distinguished Dalí scholar Dawn Ades, guest curator for the project in Venice, and our Muriel and Philip Berman Curator of Modern Art, Michael Taylor, a specialist in early modernism who oversaw the brilliant presentation of the exhibition in Philadelphia. The exhibition could never have been extended without the blessing of the Foundation, the invaluable support of Advanta and very timely financial assistance from the Commonwealth of Pennsylvania."

When the Philadelphia Museum of Art decided to explore extending the exhibition, it sought support from the Commonwealth of Pennsylvania to help offset the costs of the extension. "The Dalí exhibit is an excellent draw to the Museum and the City of Philadelphia while generating economic benefits for the entire region," Governor Rendell said. "This possibly once-in-a-lifetime opportunity for visitors also enhances an already culturally unique and culturally rich environment."

Salvador Dalí is the first museum retrospective of the artist's work to be seen in the United States since 1941 and Philadelphia is the exhibition's only U.S. venue. Visitors to Salvador Dalí from around the world include over 15,000 high school and college students, among them close to 2000 students from some 60 Philadelphia high school classes who have attended thanks to a grant provided by Popular Financial Holdings. About 3000 area college students purchased tickets through a special discounted program that extended through March.

In Philadelphia, Salvador Dalí has been made possible in the United States by ADVANTA. Its extension has been made possible by Advanta and the Economic and Community Development Fund of the Commonwealth of Pennsylvania.

Additional funding has been provided by an endowment from The Annenberg Foundation for major exhibitions at the Philadelphia Museum of Art, by The Pew Charitable Trusts, and by a generous contribution from Gisela and Dennis Alter. Promotional support provided by NBC 10 WCAU, Greater Philadelphia Tourism Marketing Corporation, Philadelphia Convention and Visitors Bureau, and Amtrak, and the Productivity Bank of the City of Philadelphia. The print media sponsor is The Philadelphia Inquirer and Philly.com.

The exhibition was commissioned by the Gala-Salvador Dalí Foundation, Figueres, Spain, and organized by Palazzo Grassi, Venice, with the Gala - Salvador Dalí Foundation, Figueres, Spain, in collaboration with the Philadelphia Museum of Art and with the support of the Salvador Dalí Museum of Saint Petersburg, Florida, in celebration of the centennial of Dalí's birth.

For further information about the Dalí centennial year exhibitions, celebrations, including a calendar of international events, commissioned by the Gala-Salvador Dalí Foundation, visit www.dali2004.org

TICKETS

Advance purchase of tickets is highly advised. Ticket prices for Salvador Dalí in Philadelphia include a complementary audio tour. For further ticket information, call 215-235-SHOW (7469) or visit the Museum's website at www.philamuseum.org. Service charges apply.

General ticket prices

$20 Adults

$17 Seniors (62+), Students (with ID)

$10 Children 5-12 years old

The Philadelphia Museum of Art is among the largest museums in the United States, with a collection of more than 227,000 works of art and more than 200 galleries presenting painting, sculpture, works on paper, photography, decorative arts, textiles, and architectural settings from Asia, Europe, Latin America, and the United States. Its facilities include its landmark Main Building on the Benjamin Franklin Parkway, the Perelman Building, located nearby on Pennsylvania Avenue, the Rodin Museum on the 2200 block of the Benjamin Franklin Parkway, and two 18th-century houses in Fairmount Park, Mount Pleasant and Cedar Grove. The Museum offers a wide variety of activities for public audiences, including special exhibitions, programs for children and families, lectures, concerts and films.

For additional information, contact the Marketing and Communications Department of the Philadelphia Museum of Art at (215) 684-7860. The Philadelphia Museum of Art is located on the Benjamin Franklin Parkway at 26th Street. For general information, call (215) 763-8100, or visit the Museum's website at www.philamuseum.org.

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