Billboard ProjectThe Billboard Project is a series of 54 billboards featuring photographs by Zoe Strauss, installed as part of the exhibition Zoe Strauss: Ten Years. Installed throughout Philadelphia, the project is loosely structured around the themes of the Odyssey, presenting an epic story about journey and homecoming. For ten years Strauss installed her annual I-95 exhibition in South Philadelphia which she describes as an “epic narrative about the beauty and struggle of everyday life.” The Billboard Project represents another telling of that narrative. Displaying photographs from Strauss’s travels around the country including Grand Isle Beach in the Gulf of Mexico, Venice Beach, CA, Rosedale, MS, and Fairbanks, AK, the Billboard Project is designed for both residents and visitors, encouraging each to construct their own narrative and journey around these images. In addition to underscoring the themes of journey and homecoming, the billboards will also touch upon the subjects of migration and immigration, fortune, hospitality, conflict and resolution, decision-making and mystery. This tab provides a comprehensive overview of the Billboard Project. For even more information visit Zoe Strauss's blog, www.zspmabillboardproject.com. Please note that the Philadelphia Museum of Art does not in any way endorse the opinions expressed on that website or its links.
“ The billboards will exhibit photos without text, branding or logos. They effectively eliminate 53 spaces available for commercial advertising. ” –Zoe Strauss