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Billboard Project

The Billboard Project is a series of 54 billboards featuring photographs by Zoe Strauss, installed as part of the exhibition Zoe Strauss: Ten Years. Installed throughout Philadelphia, the project is loosely structured around the themes of the Odyssey, presenting an epic story about journey and homecoming. For ten years Strauss installed her annual I-95 exhibition in South Philadelphia which she describes as an “epic narrative about the beauty and struggle of everyday life.” The Billboard Project represents another telling of that narrative. Displaying photographs from Strauss’s travels around the country including Grand Isle Beach in the Gulf of Mexico, Venice Beach, CA, Rosedale, MS, and Fairbanks, AK, the Billboard Project is designed for both residents and visitors, encouraging each to construct their own narrative and journey around these images. In addition to underscoring the themes of journey and homecoming, the billboards will also touch upon the subjects of migration and immigration, fortune, hospitality, conflict and resolution, decision-making and mystery.

This tab provides a comprehensive overview of the Billboard Project. For even more information visit Zoe Strauss's blog, www.zspmabillboardproject.com. Please note that the Philadelphia Museum of Art does not in any way endorse the opinions expressed on that website or its links.


Available in Exhibition Minutes Podcast - iTunes

The billboards will exhibit photos without text, branding or logos. They effectively eliminate 53 spaces available for commercial advertising. –Zoe Strauss
La Corona, Philadelphia PA
January 20 - March 26, 2012
Passyunk Ave. & Reed St.
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I Love You, Philadelphia, PA
January 20 - March 29, 2012
Washington Ave. & 25th St.
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Woman Kissing Baby, Las Vegas, NV
January 20 - April 15, 2012
Grays Ferry Ave. & 33rd St.
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Three Mile Island, Near Middletown, Pennsylvania <br/> Nila Holding Shirt, Westminster, CO
January 20 - April 4, 2012
E. Grays Ferry Ave. & 34th St.
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Submerged Car in Swamp, Venice, LA<br/>Judy, New Orleans, LA
January 20 - March 16, 2012
Grays Ferry St. & 47th St.
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Together We Make Dreams Come True, Terre Haute, IN
January 20 - April 4, 2012
S. 49th St. & Paschall St.
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Matt Tune, Morgan City, LA
January 20 - April 11, 2012
W. Lindbergh Blvd. & 54th St.
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Eliot Spitzer Deleted text, Near Syracuse, NY
January 20 - March 26, 2012
W. Baltimore Ave. & 52nd St.
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2008 Election Day Balloons Alternate, Philadelphia, PA
January 20 - March 27, 2012
S. 52nd St. & Pine St.
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El Hatch, Philadelphia, PA
January 20 - March 15, 2012
W. Market St. & 62nd St.
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Fortune, Atlantic City, NJ
January 20 - April 10, 2012
E. Lancaster Ave. & 52nd St.
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Man at Shrimp and Petroleum Festival, Morgan City, LA
January 20 - April 15, 2012
3080 Henry Ave.
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Noon Sun, Anchorage, AK<br/>Moon In Lectoure, Lectoure, Gers, France
January 20 - April 25, 2012
Henry Ave. & Allegheny Ave.
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Mr. Jordan, Philadelphia, PA
January 20 - April 11, 2012
N. Ridge Ave. & Main St.
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Room Where Bessie Smith Died, Clarksdale, MS
January 20 - March 19, 2012
S. Ogontz Ave. & Washington Ln.
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Red Carpet Motel Room, Atlantic City
January 20 - March 15, 2012
S. Ogontz Ave. & 79th St.
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Expect Everything<br/>Soul Patrol, Biloxi, MS
January 20 - March 22, 2012
E. Wayne Ave. & Windrim Ave.
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Crossroads, Near Rosedale, MS
January 20 - April 16, 2012
N. Broad St. & W Erie Ave.
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Sheila and William, Higher Gesture, Las Vegas, NV<br/>Home on Trailer, Fairbanks, Alaska
January 20 - April 11, 2012
Castor Ave. & E. Wingohocking St.
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Te Amo, Bogotá, Distrito Capital, Columbia
January 20 - March 16, 2012
Castor Ave. & Adams Ave.
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Grand Isle Beach, Grand Isle, LA
January 20 - April 3, 2012
Castor Ave. & Oxford Cir.
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Women Kissing, Beatty, NV
January 20 - March 19, 2012
Cottman Ave. & Revere St.
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Carlos Parents on Mattress, El Paso,TX<br/>Fireworks at Juniper and Reed, Philadelphia, PA
January 20 - April 16, 2012
Frankford Ave. & Tyson Ave.
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Fireworks, Lansdowne, PA<br/>Atlantic Ocean, Brigantine, NJ
January 20 - March 28, 2012
Cottman Ave. & State Rd.
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Charday Laverty, Philadelphia, PA
January 20 - April 11, 2012
Torresdale Ave. & Levick St.
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Everything You Need and Want, Ocean City, NJ<br/>Fire at Marcus Hook Refinery, Marcus Hook, PA
January 20 - April 25, 2012
Frankford Ave. & Wheatsheaf Ln.
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Frank and Bevs Bed, Gary, IN<br/>Hills on San Andreas Fault, Southern California
January 20 - April 25, 2012
Richmond St. & E Tioga St.
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10th Shell, Philadelphia, PA
January 20 - April 15, 2012
1018 N. Columbus Blvd.
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Black Friday Balloons, Philadelphia, PA<br/>Cake from Shrimp and Petroleum Festival, Morgan City, LA
January 20 - March 26, 2012
W. Girard Ave. & N. 15th St.
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Mattress Flip Front, Philadelphia, PA
26th St. & Benjamin Franklin Parkway, West Entrance
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Pacific Ocean, Venice, CA
January 20 - March 16, 2012
Spring Garden St. & N. 31st St.
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Don’t Forget Us, Grand Isle, LA<br/>Osage Ave, Philadelphia, PA
January 20 - March 27, 2012
JFK Blvd. & 30th St.
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Take a New Look, Philadelphia, PA<br/>Woman Laughing at Blowout, Morgan City, LA
January 20 - April 3, 2012
Vine St. & N. 15th St.
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Captain Buddy and Captain Kurt, Venice, LA<br/>Driving to Grand Isle, Southern Louisiana
January 20 - April 9, 2012
Spring Garden St. & N. 9th St.
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Woman Laughing in Indiana, Central Indiana
January 20 - April 15, 2012
Ridge Ave. & N. 10th St.
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Boy at Brighton Pound Store, Brighton, England
January 20 - April 15, 2012
W. Oregon Ave. & S. Front St.
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Art Museum Steps, Philadelphia, PA
January 20 - March 26, 2012
Tasker St. & S. Front St.
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Stay Alive, Camden County, NJ
January 20 - February 11, 2012
Washington Ave & S 9th St
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Special thanks to Clear Channel Outdoor and Krain Outdoor Advertising for donating billboards to extend the reach of the exhibition into the city of Philadelphia.

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